Let’s dive in.
The purpose of this intake is to make the underlying logic of your business visible. Some questions may feel narrowing or uncomfortable. But good news! That is intentional. Strategy requires choosing what to prioritize and what to leave behind. This is what lays the foundation for us to get to the heart of who you really are.
When done well, this step is hard.
Try to answer plainly and be specific. And perhaps most importantly, avoid language that keeps all options open. You may subconsciously do this, so review your answers and ask yourself, “am I giving myself an out?” before hitting submit.