1. defining
  This is WHEN we see the forest from the trees. 
AT THE END OF THIS PHASE YOU FEEL GROUNDED WITH PERSPECTIVE.

2. MAKING
This is WHEN we TRANSLATE STRATEGY INTO IDENTITY. 
AT THE END OF THIS PHASE YOU FEEL SEEN AND REPRESENTED.

3. EMBEDDING
This is WHEN we weave your strategy and crafted identity into the systems you use.
AT THE END OF THIS PHASE YOU FEEL SUPPORTED AND RELIEVED.

2. MAKING
This is WHEN we TRANSLATE STRATEGY INTO IDENTITY. 
AT THE END OF THIS PHASE YOU FEEL SEEN AND REPRESENTED.